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Case study

Stop Smoking App For A Major Insurance Provider.

Significo built an app for a major insurance company designed to help insured users in quitting smoking.
Servicios
Mobile App Development
Web App
Cliente
Large Insurance Provider
Industry:
Insurance
Crew:
Sergio Murua
Ignacio Capuya Macchi
Tecnologies:
No items found.

Solutions
Provided

Coaching
Video and audio guides, preparation checklists, cataloging smoking cravings, what to do if you relapse, and the overall language of the product contribute to the overall goal of accompanying a user through the tricky journey of quitting.
Motivation
Users engage with the app and catalog their motivations for quitting smoking. From a preventative healthcare standpoint, particularly in the field of addiction management, moments of reflection are a powerful tool for motivating users and reminding them of their larger health goals.
Smoking Diary
The diary feature allows users to log their desire to smoke and cigarettes smoked (pre-stop date) and post-stop date. Users can record similar issues and receive evaluations based on their input to help flag situations which trigger them and give them the chance to reflect on how to avoid similar situations in the future.
Statistics
Users can see how much money they have saved by not smoking, how many cigarettes they haven't smoked and how many days it has been since they quit. The combination of these stats helps users track their progress and contributes to the feeling of accomplishment that they should experience after breaking an addiction.

The opportunity

A large health insurance provider partnered with Significo to develop amobile application to help its members stop smoking.

What we do?

The app supports the journey of the users to overcome addiction, thanks toa variety of tools to help users set their goals, track their progress, getsupport, and ultimately live healthier lives. The product also provides a KPIdashboard that helps the payer to understand and support their users.

The outcome

Nicotine is a highly addictive substance that makes quitting smoking verydifficult. With this app, the insurance provider can coach members and givethem the best possible chance of reaching their goals. Through videos,motivational encouragement, app engagement and tracking cigarettes notsmoked and money saved, the app gives users clear markers through whichthey can track their progress.

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